Digital Marketing Services

Digital Marketing is largely divided into six categories. Here is a list of digital marketing types you should be familiar with:

Search Engine Marketing (SEO)

Pay Per Click (PPC)

Social Media Marketing (SMM)

Content Mafrketing

Email Marketing

Mobile Marketing

Search Engine Optimization (SEO) consists of on-page SEO and off-page SEO tactics: while the former is everything you do with/on your website to win customers, such as authoring relevant, useful, and engaging content, the latter is everything you do outside of your website, such as link-building. SEO's ultimate objective is to increase website traffic by ranking highly in Google (or other search engines') SERPs (search engine results page) for specific target keywords. Add to this the fact that SEO is the least expensive of the marketing techniques listed here, while also producing extremely long-lasting and sustainable results, and you simply cannot afford to ignore it.

Pay Per Click (PPC): PPC, or pay-per-click, is a form of advertising on search engines such as Google and Bing. It is a paid method of reaching the top of search engine results pages. Your advertising account is charged each time one of your advertisements is clicked. The cost of each advertisement, or CPC (cost per click), is determined by the quality score of your website and the competition for the selected keyword. PPC campaigns can be a short-term solution, and many use them to increase revenue by shifting products or seasonal deals. There are approximately four ad spots on Google, so it can be difficult to get your website selected with the appropriate keywords. In SEO, your ranking is "earned," whereas in PPC, your position on the first page is purchased.

Social Media Marketing: Everyone is on social media these days, which can only mean one thing for new businesses: it is a no-brainer to promote their brand on appropriate channels in order to gain a large fan base. Paid/sponsored advertisements on social media are a viable option because they reach the intended demographic and run for the duration you specify. Frequent publication of compelling, timely, and on-trend content will result in its sharing on social media and, as a result, brand recognition or awareness.

Content Marketing: Content marketing is the linchpin of digital marketing because it lends itself so well to other branches and helps convert inactive website or social media page visitors into active customers. No matter what type of content you produce, be it blog posts, vlogs, or photo montages, if it adds value to the lives of your customers and improves their experience, you win. It is essential to keep in mind that content marketing is an ongoing process and that it pays to invest in a strong content marketing team.

Email marketing is a form of direct marketing in which information, offers, blogs, etc. are sent directly to the inboxes of your mailing lists. Your marketing email will appear in a sea of emails, but the challenge is getting it read. Yes, it may appear alongside hundreds of other emails, and if you cannot create an email that is captivating, it will be lost. There are email marketing tools available to assist you.

Mobile Marketing: Sending marketing messages via SMS and push notifications is a tried-and-true method of capturing the recipient's attention, as over 90 percent of such messages are opened immediately upon receipt. Sending customers information about deals, discounts, coupons, and sales, as well as loyalty point updates, etc., is a fantastic way to engage them. When attempting to incorporate mobile advertising into your overall marketing strategy, you must ensure that you give adequate consideration to annoying and intrusive pop-ups, mobile site responsiveness, slower internet/data speeds on the go, etc.